Home Instead pledges to lead the way in tackling the challenges of demographic change

Home Instead has joined a group of major national and international companies in signing an open letter pledging towork over the next five years to help make our ageing society and economy more sustainable”.


Stark change is on the horizon for the UK’s population, with the country facing a substantial demographic shift. By 2022, there will be 700,000 fewer people aged 16 to 49, but 3.7 million more people aged between 50 and State Pension age.

Home Instead’s Chief Operating Officer Martin Jones

In the International Longevity Centre (ILC-UK) open letter, the companies point out that “without action, our ageing society poses a risk to the UK economy and our business.  It also highlights that demographic change today means that we are “already witnessing shortages in critical parts of our economy”.


A key message of the letter is that “companies have a big part to play in tackling the challenges of demographic change. We can create jobs for all ages. We can help our workforce age well. And we can ensure our products and services are relevant for all.”


As a UK national employer, age is no barrier to a career at Home Instead with many CAREGivers in their 50s, 60s and 70s.


“We are already committed to creating jobs for all ages,” said Martin Jones, Home Instead’s Chief Operating Officer and signatory on the open letter.


“We have CAREGivers whose life experience make them brilliant assets for our business, delivering relationship-led homecare for the UK's ageing population. We simply do not see age as a barrier to a career with us and we provide ongoing training to promote personal development, no matter what a person's stage in life. We are actively seeking more CAREGivers who can bring empathy and compassion together with their rich life experience to our homecare model.”


The letter comes ahead of the first national Future of Ageing Conference next week, bringing together government, industry and voluntary sector experts. The conference, organised by the International Longevity Centre, will seek to kick start a debate on the role businesses have to play in helping us adapt to demographic change.


“Businesses must play a significant role in helping us adapt to our ageing society,” said Baroness Sally Greengross OBE, ILC-UK Chief Executive, who is also a founder member of Home Instead’s Global Strategy Council. “They need to create jobs for all ages, help UK plc improve its productivity and help people to plan better for their retirement.”