Home Instead partners with ITN Productions to launch home care film at Naidex

A programme featuring Home Instead Senior Care premiered at Naidex National (30th April - 2 May) as part of ITN Productions' Healthcare News channel.

The film is the result of a partnership between Naidex and ITN who are working together to launch a new Social Care news stream, specifically designed for industry professionals, on their Healthcare News channel.

Filmed on location in the North West with two Home Instead clients and their CAREGivers, the film, introduced by Natasha Kaplinsky, shows Home Instead's unique approach to care of the elderly and also features CEO, Trevor Brocklebank describing how and why he came to launch the business as well as Karen Loughnane, Head of Quality Standards who talks about the need to attract more people to the role of caring as our population ages.

Commenting on the partnership with ITN, Trevor said, "We are delighted to be associated with ITN and to have the opportunity to showcase our care in action."

"The clients shown in the film both have dementia, albeit at different stages. What the film demonstrates is that people with the later stages of the disease have a choice. If they wish to remain at home rather than go in to a care home, then with specialist care provided by trained CAREGivers they can safely remain in their own homes, living independently as long as possible."

"It is particularly heartening to see the strong and lasting relationships that develop between our clients and their CAREGivers. This is due to our commitment to continuity of care and the fact that we match clients and CAREGivers based on personality and interests and offer full training and development of our staff."

Home Instead was approached by ITN Productions to feature on the Healthcare News channel, having been identified by the channel's production team as a 'care provider of the future'. As well as being launched at Naidex the new social care film is being sent to all NHS CEOs, clinical commissioning directors and local authority directors of adult services. ITN Productions will also distribute the film to wider media.

The view the film, visit http://bit.ly/YgSIIh.

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home