Home Instead commends BBC for dementia coverage

Three days in to the BBC’s week of highlighting issues surrounding dementia (w/c 13.10.14), we are delighted at the efforts being made by the BBC to raise awareness of the disease.

The issue of dementia was covered on BBC regional television stations across England on Monday evening when BBC 1’s Inside Out covered a range of stories about living with the disease and caring for someone with dementia.


The majority of the programming has been on local BBC radio stations and Home Instead has been actively participating owing to our expertise in the area of dementia care.


Owners of Home Instead offices across the country, along with caregivers and clients’ family members, have been interviewed in BBC studios, in family homes and Home Instead offices – all with the aim of raising awareness of dementia.


Speaking about the BBC commitment, Trevor Brocklebank said, “There is still a huge amount of misunderstanding and misinformation out there about dementia. Sadly there is also stigma. The more we can talk about dementia, the more we can help people to understand the condition and how to deal with it, the better.


“Our caregivers receive specialist dementia training which helps them to understand the disease, spot it in clients and manage the sometimes difficult behaviours associated with it.


“I have been hugely proud to hear them speaking to the BBC about it so eloquently this week and  hearing them share their own personal stories about how they are making a difference to people’s lives.


“Some of our clients’ relations have also been interviewed and spoken positively about the quality of dementia care we deliver to their family members.  Knowing that there are people delivering quality care in a person’s own home will, I am sure, give great heart to many families as this gives them another care option to consider.”