Home Instead champions importance of age friendly workplaces

Home Instead Senior Care is proud to back a brand new call from Business in the Community rallying for the creation of more age friendly workplaces.

Launched today, Age in the Workplace, reinforces just how vital older workers are for the future of the economy and features a call to UK businesses to do more to retain and recruit older employees.

Martin Jones, Managing Director of Home Instead Senior Care, is a member of Business in the Community’s Age at Work Leadership Team, which is championing the importance of older workers to society. The team includes companies such as Aviva, Barclays, Boots, the Co- operative Group and EY alongside the Royal Air Force and the Department for Work and Pensions.

The new report, supported by the Centre for Ageing Better highlights the fa ct that action to recruit and retain older workers is critical to closing the labour gap (see side bar). It also features advise for employers on how to implement practical changes to create age friendly workplaces. 

With a network of 175 franchises and 8,000 CAREGivers employed across its operation, Home Instead Senior Care is a pioneer of age friendly practise.

Explains Martin: “At Home Instead Senior Care we appreciate the value that older workers bring from their previous jobs, careers and life experiences. We provide opportunities for people to flourish in their later lives, whether as a franchisee owning their own business or as a CAREGiver helping our clients remain independent at home. Our view is that everyone can and should have access to a second, third or fourth career – and our vision is to be the place where people can achieve this.”

“Working within the care sector we are very aware of the need to develop a strategic approach and create innovative, flexible solutions that meet the needs of our ageing population and workforce. This report is a positive first step, providing a framework that organisations of all sizes and sectors can use to start to create age friendly workplaces.”

Anna Dixon, Chief Executive of the Centre for Ageing Better, added: “Being age friendly should be a marker of every successful organisation. Older workers enable businesses to retain skills and talents, have a diverse multi-generational workforce and better understand their customers.

“We know that being in fulfilling work increases our chances of a good later life. Work gives meaning and purpose, provides social contact and keeps us active. We want to ensure that people are able to make informed decisions and have control over where, when and how they work in later life. Age friendly employers that support people to stay in work who want to is key to helping people achieve a good later life.”

Our poster ladies

Home Instead CAREGivers Judi and June love their jobs and have no plans of stopping soon. Judi Waymouth is 73 and June, a mother-of-five and grandmother-of- 10.

Together the caring pair are ‘poster ladies’ for the benefits of age friendly workplaces. Read more about their stories here

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home