Home Instead backs drive to create age friendly workplaces


Martin Jones, Home Instead’s COO and a member of BITC’s Leadership Team on their Age at Work campaign

Today the Centre for Ageing Better has launched a new partnership with Business in the Community (BITC) to identify and test what works to recruit, retrain and retain older workers.

Home Instead is supporting the initiative in our capacity as a member of BITC’s Age at Work campaign.

Between 2005 and 2015 the number of people working over the age of 50 in the UK has increased by 2.5 million. The number of people working over the age of 65 has more than doubled and these trends are predicted to continue. There is a clear need to ensure that opportunities exist for older people in the workplace.

At Home Instead we believe that age is no barrier to a career in care. We have CAREGivers in their 50s, 60s, 70s and even their 80s. All of whom are providing a vital service to the people that they care for.

In a recent article for the Guardian Social Life blog, Home Instead CAREGiver 73-year-old Judi Waymouth explained that she believes her age makes her job easier:

“I’ve often been asked how I manage with the work at my age, but actually, being older makes it easier. I have lots of things in common with the people I look after: I know the recipes they used to love making themselves, I know how to help them look after their gardens, and I can reminisce about the past with them.”

We recognise the many benefits of older workers, retaining skills and talents, having a diverse multi-generational workforce and better understanding our clients (many of whom are of a similar age).

We are pleased that Ageing Better and Business in the Community will seek to strengthen the business case so that more employers can see the benefits of an age friendly workplace and share the most effective policies and practices as widely as possible. 

“It is clear that many older people are not ready, or indeed not able, to give up work, and we believe this partnership will create more opportunities for them,” said Martin Jones, Home Instead’s Chief Operating Officer and a member of BITC’s Leadership Team on their Age at Work campaign.

“Older workers’ life experience make them brilliant assets for our business. With the UK’s ageing population continuing to grow, the need for compassionate, caring people to look after that population is also growing. We have 5,000 CAREGiver jobs to fill this year alone and we hope and believe that the older workforce has a vital part to play in helping us deliver our relationship-led homecare.”