Flying visits versus Time to Care

Home Instead CAREgiver providing elderly home care to a lady client

Today’s headlines have again shone the spotlight on short homecare visits that are plaguing the system.

A report from Unison today highlighted issues around 15 minute visits and how they make carers feel – ‘angry, ashamed and embarrassed’.

At Home Instead, we don’t believe quality care can be delivered in a ‘flying visit’ we believe in a different way. Our homecare visits typically last a minimum of one hour because we simply don’t believe that quality homecare can be delivered in less time.

“We believe in quality homecare AND companionship – that means our CAREGivers have time to stay and talk with our elderly clients, time to get to know them, time to bond with them and time to help brighten their day,” said Home Instead Chief Executive Trevor Brocklebank.

“Care that passes the mum test – the standard of care you would want for your own loved ones - needs time. Quality care cannot be rushed.

“At Home Instead we don’t have carers who are left angry, ashamed and embarrassed by the time they have to deliver our care. In an independent survey conducted in 2015, 93% of CAREGivers said they had enough time to deliver desired levels of care to clients.

“Our CAREGivers are the backbone of our homecare model, 96% said they are proud to work for us and 97% would recommend our services to a friend. That’s the cornerstone of quality homecare and what better endorsement of what we do than such strong word of mouth?” added Trevor.

At its best we believe quality homecare is delivered by people who feel valued and respected and part of a bigger mission.


In 2016, it’s time to care.  We are looking for 5,000 new CAREGivers across the UK to help us achieve ours: to change the face of ageing. We look for people with empathy and compassion. If that sounds like you, find out more about careers in care with Home Instead here.