Classic car earns its keep

When Tony O’Flaherty, owner of Home Instead in Wandsworth, first saw a classic 1962 Rover P4 sitting in barn at a friend’s farm in Sussex little did Tony know that five years later the gem of a vehicle would come in handy as a tool to help market his new business.

Home Instead Tony O'Flaherty's classic 1962 Rover P4 car in 2005

Tony did, however, immediately fall in love with the car, which had 94,000 miles on the clock. Commenting he said: “When I first saw the car it was barely visible under bales of hay, hens were nesting on the back seat and a family of field mice was living in the glove compartment.”

Home Instead Wandsworth car after the makeover in 2007

The car has recently received a complete makeover and has been liveried to publicise Home Instead, Tony’s business which specialises in providing care at home for elderly people.

Speaking about the business, Tony said: “The work we do enables older people to live independently in their own homes for as long as possible whilst improving their quality of life.

“Our clients are spread across a wide area including Battersea, Clapham, Balham and the surrounding areas which means the car is out and about locally. People seem to love it and it’s a great talking point. For many of our clients the car brings back memories and it has started off lots of discussions about how things were back in the 60’s.

“It’s one of the great things about the work that we do. We meet so many people from all walks of life and it’s always a pleasure to catch up with them!”