Brocklebank advises House of Lords Select Committee

Posted 05/11/12

CEO of at-home care company and champion of elderly care issues, Trevor Brocklebank, has been invited by the House of Lords Select Committee on Public Service and Demographic change, to submit a ‘call for evidence’ which will assist the Committee as they look at the impact of demographic change on public services. Mr Brocklebank’s submission is now live on the Parliament web site.

The Committee, chaired by Lord Filkin, was set up in May this year “to consider public service provision in the light of demographic change, and to make recommendations”. With the main demographic change being the significant increase in the older population representatives from organisations such as Home Instead, along with Age UK, The Audit Commission, CBI, Carers UK, The Royal College of Physicians to name but a few, have all made contributions to the debate.

With people living longer and healthier lives there will be an increased need for and cost of public services. The Office for Budget Responsibility has advised that the cost of public services will increase to unsustainable levels. The government cannot borrow more so the Committee’s remit is to consider more creative responses and look at an overall consideration of the implications of demographic change and an ageing population, for publicly funded services, individuals and localities. The Committee is also considering whether the services, funding and support for older people are ready and able to cope with this major change.

In his written evidence Mr Brocklebank called for elderly people to be provided with support to allow them to continue to live independently in their own homes should they so wish and he argued that this brings overall cost savings plus supports healthy ageing.

He also suggested that a partnership between state funded, private and third sector organisations would be required to provide the necessary support to such a large portion of the population.

Mr Brocklebank’s submission also looked at prevention and reablement and he revisted once of his main lobbying issues - the need to review the current ‘one size fits all’ care system, driven by local authority block contracts.

He also called for greater education of the range and diversity of new and emerging care services, arguing that many health professionals remain unaware of the changes and improvements currently taking place in the sector.

Mr Brocklebank set up Home Instead in 2006 with the stated aim of ‘changing the face of ageing’ in the UK. In addition to providing a unique model for elderly care, built around the needs and dignity of Home Instead’s elderly clients, he is actively involved in campaigning to improve social care. He was last week appointed to the Board of the UKHCA, the national professional association for organisations who provide social care to people in their own homes.

The Home Instead submission to the Select Committee can be viewed at: