BITC’s successful lobby sees Government Business Champion for Older Workers appointed

Home Instead member of the Business in the Community's Age at Work campaing providing care at home

Business in the Community’s Age at Work campaign has made a significant step forward today - with the Government’s appointment of a Business Champion for Older Workers.

The new role was announced at the Conservative Party Conference by the Secretary of State for Work and Pensions, The Rt Hon Damian Green MP.

Martin Jones, Home Instead’s Managing Director, is a member of Business in the Community’s Age at Work Leadership Team and is passionate about the importance of older workers to the UK economy.

Today Martin, who regularly champions the importance of recruiting and retaining older workers within our own organisation and to wider employers, has welcomed the appointment of the Age at Work Leadership Team’s chair Andy Briggs into the new Government role.

Said Martin: “At Home Instead we appreciate the value that older workers bring from their previous jobs, careers and life experiences and provide opportunities for people to flourish in their later lives.

“I want other employers to see older workers with the same eyes that we do, hence committing to a role on the Age at Work Leadership Team myself.

Home Instead’s Managing Director Martin Jones

“The appointment of our chair Andy Briggs to this Government role is a significant step forward to elevate and escalate the critical role older workers play in closing the labour gap. 

Added Martin: “I’m looking forward to continuing my backing for this campaign as a pledged Business Champion for Older Workers myself and to supporting Andy in this pioneering role with Government.”

Andy Briggs, CEO, Aviva UK Life and Chair of BITC’s Age at Work Leadership Team, said:

"I'm delighted to have been appointed as Business Champion for Older Workers, alongside a committed team of employers at Business in the Community, to bring government and industry together on what is an increasingly important issue.

"The business case and benefits of employing older workers are clear for both the employer and employees.

"Having a diverse and representative workforce can be a real advantage to any business and making organisations aware of the opportunities around retaining an ageing workforce can improve the overall contribution of older workers to economic growth and productivity, as well as making the best use of peoples' skills and experience.


“As a team we look forward to working with businesses across the country to help them see those benefits and take simple steps to help their business and their employees."

Members of BITC’s Age at Work Leadership Team in Home Instead London headquarters