Bespoke dementia awareness session for business-led charity

Home Care Senior Care leader giving a training session on dementia and Alzheimer

National elderly homecare provider Home Instead has helped 40 employees from Business in the Community (BITC) better understand dementia and Alzheimer’s through a bespoke training session held at the business–led charity’s London headquarters.

As the Prince’s Responsible Business Network, BITC’s members work together to tackle a wide range of issues that are essential to creating a fairer society and a more sustainable future – across Employees, Employment, the Environment, Education and Enterprise.

With Home Instead’s Managing Director Martin Jones supporting BITC as a member of its Age Leadership Team, the homecare provider offered to hold the dementia and Alzheimer’s awareness raising session for BITC employees based at its Head Office in the capital’s Shepherdess Walk.

Attendees of the Home Instead Family Dementia Workshops

Home Instead's Specialist Dementia Care Qualifications

As a senior homecare specialist, Home Instead supports many clients who are living with dementia or Alzheimer’s. Together with international experts, it has created a qualification in dementia care that has been endorsed by City and Guilds - which around 2,000 of its CAREGivers have undertaken to date.

It also provides Family Dementia Workshops to help relatives and members of the wider community to better understand what it is like to live with the condition and the sometimes challenging behaviours associated with it. So far, around 20,000 people have benefitted from the sessions.

Sue Waldron from Home Instead’s National Office and Fred Mairet from its Westminster and City of London office shared statistics, science and a host of real life experiences at the specially tailored awareness session for BITC on Monday 19 September.

Said Fred: “Sharing genuine experiences our clients and CAREGivers have encountered with BITC employees helped them think about how best to help people that they may encounter in life who are living with the condition. Reflecting on the latest science and statistics helped put the real life impact of the condition into wider context, given our ageing population.”

Attendee taking a test during the Family Dementia Workshops at Home Instead


What BITC employees said:

“I found the session really useful in explaining in very simple, human ways, the reasons why people with dementia are vulnerable, and a little bit of the science behind the behaviours that many of us will have witnessed in our families and broader communities.  It will help me to be a bit more compassionate, and better prepared.”

Rachael Saunders,Age at Work Director


“The Dementia training was educative and thoughtful. The presenters provided good first hand case studies which complemented the statistics and helped to break down stigma, misinformation and any preconceptions of the disease. I left the session with greater knowledge of dementia, applicable both to my work and personal life.”

Joseph Tabone, Head of The Prince’s Business Emergency Resilience Group


“I thought today’s session was incredibly helpful at getting us as an audience better informed and engaged in the topic of Dementia and Alzheimer’s.  Fred and Sue were both clearly well qualified to talk expertly on the topic but in this case, they were also very good at sharing information humanely. And this topic requires that level of sensitivity and balance. I’m personally very glad I attended the session and thankful to them for their efforts in spreading the word.” 

Piyumi Samaraweera, Head of Diversity Membership

40 employees from Business in the Community (BITC) during a Home Instead bespoke training session held at the business–led charity’s London headquarters