BBC Radio 4 features Home Instead as example of quality care

Home Instead Senior Care’s bespoke, companionship-led model was yesterday recognised as a better way to care for older people by BBC Radio 4. In the second part of their series ‘The Secret Lives of Carers’, Home Instead was featured as a company delivering care the right way.

Presented by Sangita Myska, the episode looked at how care for older people should be delivered. The programme recognised the importance of allowing enough time to give care with compassion and dignity, as well as the value of ensuring care services are personalised to the individual.

At Home Instead, visits always last at least one hour – we believe that quality care can’t be delivered in less. For us, care and companionship go hand-in-hand. That means visits delivered by familiar faces in the form of dedicated CAREGivers who are matched to their clients based on common interests, hobbies and backgrounds.

Home Instead CAREGiver Rochelle Monte was featured on the Radio 4 programme, describing how positive her experience has been since joining Home Instead. A veteran of the care industry, Rochelle described ‘feeling liberated’ when she joined our Newcastle-upon-Tyne office.

Rochelle went on to talk to the presenter about how reassuring she had found our recruitment process, where her dedication to ensuring care was delivered with compassion and dignity was welcomed with open arms.

“I’ve never worked with people who are receiving care who are so happy and content,” said Rochelle. “They are in control of the services, they chose the times, the people, the timeframe, and they can choose what to do with that time.”

She added that she felt older people needed to be recognised as individuals with lives still to live and that she believed good quality care helps them do that.

“We can still give the people we care for opportunities to enjoy what life they’ve got, rather than writing them off or allowing them to write themselves off.”

The programme went on to say that delivering personalised, compassionate care isn’t just good for those being cared for, but for those giving the care. It allows them to gain real satisfaction from their roles by ensuring they have the time to build meaningful relationships with clients.

Sangita Myska concluded the episode by saying: “What we need is a cultural shift in our attitudes towards the elderly. To stop thinking of them as a problem to be solved, but people who need a hand – to live, to feel wanted, and to thrive.”

A sentiment which is at the heart of the Home Instead model of care.

Home Instead is always looking for passionate and caring people like Rochelle to join our teams across the UK. You can find out more at: http://www.homeinsteadjobs.co.uk/caregiver.

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home