BBC highlights elderly care w/c 15th October 2012

Posted 16/10/12

The BBC is highlighting the state of elderly care this week and looking at what care will look like in the future.

As the company who has pledged to ‘change the face of ageing’ we have been delighted to assist the BBC in showcasing our very own special approach to care and taking part in the discussions and debate.

On Monday our CEO, Trevor Brocklebank, was interviewed as part of a discussion topic ‘Should we expect our kids to look after us as we get older?’ on BBC Radio Manchester.

The Home Instead office in Norwich, was featured on Monday night’s Inside Out programme on BBC East.

Programme makers filmed Home Instead caregiver, Debbie Lines and her clients Julia and Peter Earwaker to show how quality care can enhance people’s lives.

The programme showed Debbie providing care to Julia who has dementia. The four hours Debbie spends with Julia each week gives Julia’s husband, Peter, invaluable support and respite from his 24/7 caring role. Talking about Home Instead’s care, he said, “It helps to keep you going. I desperately, desperately want to keep her at home.”

Inside Out presenter, Ursula Errington, went on to contrast Home Instead’s care with short duration visits made by agencies contracted by the local authority.

Norman Lamb, Minister for Care Services, who is the local MP, was also interviewed.

The programme can be viewed online: