Be a Santa to a Senior

Local at-home care company, Home Instead Senior Care, has joined forces with Sainsbury’s, Age Cymru Swansea Bay, SSAFA Forces Help, and the ABMU NHS trust Community Mental Health Teams to bring a heart-warming new initiative to Swansea this Christmas. The gift-giving scheme, called’ Be a Santa to a Senior’, will see gifts distributed amongst elderly people in our community.

 The way it works is simple. Sainsbury’s have a ‘Be a Santa to a Senior’ Christmas tree on display.  The tree is decorated with gift tags carrying the first name of a local person, as well as the area they reside in, the name of the organisation who will distributing the gift and of course the gift idea.

Members of the public can then buy an appropriate gift from the retailer and leave it with them for collection by the Home Instead team.

Speaking about ‘Be a Santa to a Senior’, owner of Home Instead in Swansea, Ben Ruddle said, “We are really excited about the launch of this scheme and are delighted that Sainsbury’s, Age Cymru Swansea Bay, SSAFA Forces Help, the ABMU NHS trust Community Mental Health Team have decided to be involved with us to facilitate the distribution of gifts to people who really need them.

“We provide care to older people in their own homes. These people are assured of regular company from their caregivers but we are hoping that ‘Be a Santa to a Senior’ will allow us to reach out to the many older people who, perhaps, don’t receive as many visitors as our clients and who would really appreciate knowing that local people are thinking about them this Christmas.”

‘Be a Santa to a Senior’ was launched in the United States in 2006 and, to date, the initiative has helped provide 1.2 million gifts to more than 700,000 older people.

In closing, Chris Thompson, Store Manager of Sainsbury’s PLC Swansea said, “We are more than happy to be working with Home Instead and helping to make ‘Be a Santa to a Senior’ a huge success. The special tree is already on display in the store and will be manned by members of the Home Instead team on 6th & 7th of December. We are really looking forward to receiving donations.”

For more information, please contact Home Instead Senior Care in Swansea on: 01792 790 890 or visit

A group of Home Instead CAREGivers talking
Family welcoming a Home Instead care manager into their home