Lorraine Kelly joins forces with Home Instead

In an exciting new sponsorship, TV legend Lorraine Kelly is joining Home Instead’s mission to get the UK talking about care with ageing loved ones.

Home Instead is sponsoring Lorraine’s successful podcast ‘What If?’ in which she and her daughter Rosie interview well-known and much-loved celebrities about key events and crossroads in their lives.

In the podcast, Lorraine and Rosie play our ‘Care Conversation’ card game, which triggers Lorraine to share her views on getting older. Lorraine also considers how to broach the subject of care with her ageing parents, and she discusses what they might want from a care package.

The exclusive sponsorship of series three of the podcast will run from spring through to summer and feature Home Instead throughout, highlighting the importance of having the ‘Care Conversation’.

Speaking about the new sponsorship deal, Home Instead’s Brand and Marketing Director, Lee Chapman said: “As the UK’s leading home care brand, our mission is to support older people to live a happy, fulfilled life in their later years. That’s why we’re thrilled to announce the sponsorship of Lorraine and Rosie’s ‘What If?’ podcast because it means we can reach a huge audience with some important messages about planning for and choosing the right care for them in later life.”

Lorraine said: “I think talking about care is a bit like making a Will. No one really wants to do it, but you actually feel better when it’s all done and dusted. It can be difficult to have that talk with your parents or relatives, but it’s vital that you know exactly what they want so you can make a plan. You don’t want to be second guessing what will make them comfortable and happy.”

Series three of the podcast kicked off today (Thursday 10th March), with Lorraine and Rosie interviewing TV personality and activist Katie Piper OBE.

Future guests of this series include Sir Ranulph Fiennes, Alison Hammond, Sophie Ellis-Bexter and Andy Peters.

Our ‘Care Conversations’ research found that 81% of people are reluctant to talk to their older loved ones about care, despite a third saying that they are concerned about their parents’ physical health. We’re delighted that Lorraine is helping us spread the word about a crucial subject and get the nation talking.

The research has been featured in various magazines and newspapers, including Chat and the Metro, and was even a discussion topic on Loose Women.

Get some advice on having the ‘Care Conversation’ by downloading our free guide here.

The ‘What If?’ podcast can be accessed here: https://podfollow.com/what-if-with-lorraine-rosie