Frequently Asked Questions
How successful is the Home Instead Senior Care franchise?
Home Instead Senior Care is one of the world’s leading homecare franchise companies. Our proven and financially rewarding business model is operated globally in 14 countries and 1,200 franchise offices, generating total revenues of over $1.2 billion. The company has won many prestigious franchise awards around the world, for both its franchise business model and its care services.
In 2016 we were awarded the Queen’s Award for Enterprise in recognition of innovation – on the special occasion of Her Majesty’s 90 th birthday. The highest accolade for business success was granted to Home Instead Senior Care – the UK’s number 1 private homecare company – in recognition of our bespoke relationship-led care model and the exemplary support we give to franchisees throughout their business life cycle.
We also proudly won the most prestigious accolade in the UK franchise industry – the Gold Award in the Franchisor of the Year awards 2013 – an award presented by the British Franchise Association (BFA), supported by HSBC. We also won silver in these awards in 2011 and 2012.
In 2015, we won the British Franchise Association Customer Focus Award – another impressive award to add to the Home Instead trophy cabinet.
Our franchisees have also been recognised. In 2011, our Wirral office run by Catharine and Mike Chalton received the British Franchise Association HSBC Gold award for Franchisee of the Year, a truly tremendous achievement and reward for their hard work and dedication.
What is the core franchise business?
Home Instead’s core business is that of providing non-medical care services to older people, so that they can continue to live in their own homes for as long as possible. The range of services that a franchise office provides is wide and includes companionship, home-help, personal care, dementia care and respite care.
Do I need a background in care?
Not at all. Our franchises are management franchises, so no previous care experience is required. One of a franchisee’s first actions when developing their business, is to appoint a Care Manager, who will manage the care delivery and the CAREGivers providing our high quality brand of care. Because of this, we have recruited franchisees from many different sectors, such as banking, IT, leisure, tourism and marketing.
What we are seeking when appointing a franchisee, above everything else, is a ‘caring entrepreneur’ – someone with business acumen, a good heart, great management and people skills, backed by the confidence to get out into the community and network. Your core role will be to develop, drive and steer your business, focus on its financial performance and manage your team.
What are the potential earnings from a Home Instead franchise?
By keeping to the business model and actively building links in your territory, you can typically build a £1 million turnover business by years 3 – 4 with an operating profit of 15-20%. The £1 million milestone is typically achieved with around 130 clients. With scope to continue expanding the business once this has been achieved, the possibility of growth into a multi-million pound franchise can be tangible, and has been achieved by many of our franchisees.
What is the investment level, franchise fee and on-going royalty fee?
A Home Instead franchise licence costs £39,500 plus VAT, but franchisees need a further £55,000-£75,000 in working capital, to get them to break even in around month 12-14. The royalty fee is 6.5% of monthly revenues plus VAT.
What training do CAREGivers receive?
We have a comprehensive training programme for all of our passionate and dedicated CAREGivers. Before they start working for Home Instead, CAREGivers participate in the initial stage of our insight and assessment process. This is a one-day introduction to our ethics, policies and procedures. From there, they are trained on an on-going basis, on themes covering infection control, how to provide safety measures, how to handle personal care and dealing with client confidentiality. Other training covers patient moving and handling, plus more challenging areas, such as delivering Alzheimer’s and dementia care and the special challenge of end-of-life care.
What support is available to a franchisee?
Home Instead offers an unrivalled level of support to its franchisees, with this starting with a thorough induction and then a comprehensive 180-day programme of tailored support. After this, the business development team become responsible for supporting a franchisee and offer on-going support throughout the life of the franchise. The fact that the ratio of franchise offices to National Office employees is 5:1 – an industry-leading standard – demonstrates how much resource we dedicate to franchisee support, whether that is in IT, marketing, care quality, law or accounting – all the functions that will support you and your franchise during its business life cycle.
Is there any peer support?
Home Instead recognises the value of peer support and encourages franchisees to share best practice, knowledge and expertise, both at organised national conferences, and informally through neighbour networking. We also offer ways in which franchisees can gain information from an online resource, to which all have access.
How many franchises does Home Instead have in the UK?
There are over 190 franchisees in the UK and over 1,200 worldwide.
How many territories are available in the UK and where are they?
We have territories available throughout the UK and you can find details of these here
We carefully map our franchise territories so that each one has a minimum of 25,000-30,000 people aged over 65 – a size from which a franchisee can build a very profitable and successful business, whilst making a difference by delivering our unique model of care.
What makes Home Instead different?
Our mission is to “become the UKs most admired care company through changing the face of ageing”. We recognise that we can only do this by having committed and passionate caring entrepreneurs driving our franchise offices forward and acting as the conduits through which we will change the way seniors are treated and regarded in society. This means that our franchisees become thought leaders within their own territories, implementing our model of homecare, which stands out from others in our sector. Our CAREGivers agree, an independent survey carried out by market research company Smith & Henderson in 2015 revealed that 96% said they understand why Home Instead is different from other care companies. In turn 97% of CAREGivers surveyed would recommend Home Instead’s services to a friend, and 92% would recommend us as a place to work.
Our brand of homecare is relationship-led and revolves around meaningful bonds between clients and CAREGivers. The two are matched on the basis of background, culture, hobbies and interests and are always introduced to each other before a CAREGiver starts the care package. Our CAREGivers, unlike others, do not wear uniforms, as we do not want barriers in our care relationships.
Key to our model is the length of our visits, a minimum of one hour. We believe quality care can’t be delivered in less. The independent survey carried out in 2015, showed that 93% of our CAREGivers say they are given enough time to deliver desired levels of care to clients. Our clients are ambassadors for the brand too; 96% rate the quality of the service as good or excellent and 96% are likely to recommend Home Instead. What better endorsement for a franchise with Home Instead than word of mouth from clients and CAREGivers who believe in our homecare model.
Home Instead is a thought leader within its sector, at both a national and international level, influencing policy on the provision of quality homecare for seniors. Our CEO Emeritus, Trevor Brocklebank, frequently visits the House of Lords and House of Commons, to lobby for the seniors’ agenda. He is Treasurer on the Board of the United Kingdom Homecare Association (UKHCA) and has been voted in to the top 10 of the most influential people in social care. He has a tangible influence in the franchise industry, sitting on the British Franchise Association Board too
What do I get for my franchise fee?
Our new owner package includes:
- Franchise licence, operating system and manuals
- Initial marketing materials
- National and local PR programme
- Care Manager recruitment
- Support in finding a suitable local office and negotiating terms
- CAREGiver training materials
- Registration and membership of regulatory and industry bodies
- HR advisory service
- First year UKHCA membership
Alternatively, you can fill in our online enquiry form. We will then send you our full information pack, before giving you a call to assist you with any questions you may have about a franchise opportunity with Home Instead Senior Care.