Home The Market How it Operates

How it Operates

You do not have to have any care experience to run a Home Instead franchise. You will, however, need strong business acumen, great people skills and ambitions of owning a highly successful, local franchise operation.

As a Home Instead Senior Care franchise owner you will operate within a geographical territory covering a minimum of 25,000 people over the age of 65.  Every franchisee operates from an office space located within their territory with a good road network access. The office is a professional business environment as this is key part of our brand identity.

Register your interest by completing our quick enquiry form, or apply here.

Your Role

Your role will be to lead and manage the business, overseeing the day to day business operations.  Your main focus in the early days will be building relationships with key referral providers in your territory, the types of people you will be networking with are district nurses, GPs, charities and anyone who is likely to come into contact with the elderly. Other responsibilities include managing the finance, marketing activity, people management and ensuring the business is delivering outstanding care.


Before you open your office you will recruit a Care Manager who will be responsible for the day to day care operations within your business. As your business grows so will the team in the office and over time your role will develop and change where finally you will have a senior management team in place which will allow you to focus on leading the business and not be involved with the day to day operations.

The qualified team you recruit will not only assist you to oversee the care operations they will recruit, train and help with retention of your CAREGivers. A Home Instead Senior Care office is only as good the CAREGivers it employs as these are the very people who will meet and interact with your clients on a day to day basis.

The recruitment, training and retention of CAREGivers are important aspects of owning a successful franchise and your staff will help you to undertake this important role.


We have developed a bespoke award-winning training programme for providing care to people who have specialist needs such as Alzheimer’s or other dementias. The training is accredited by City & Guilds, which is testament to the quality of the programme and the way it is delivered.

We have also developed our own, critically acclaimed, CAREGiver Recruitment assessment process which ensures the CAREGivers we select are well placed to deliver quality care to people safely, at home.


Get in Touch and Register Your Interest


Financial Projections & Investment