Home Our Caring Culture What we look for


We are looking for franchisees that share our ethos and have an entrepreneurial spirit to develop, drive and steer a business that is in line with our brand mission – to be the UK’s most admired care company through changing the face of ageing.

We call this person a ‘caring entrepreneur’.  Someone who wants to make a genuine difference to their community as well as run a successful, profitable business.

Who are ideal Home Instead Senior Care franchise owners?

Business-minded, driven individuals who possess excellent networking abilities, profound people skills and follow our proven operating system. Dedication to hard work is of paramount importance to becoming a top performer in the Home Instead Senior Care network. But most of all, Home Instead Senior Care franchise owners must have a sincere and heartfelt desire to help older people.

Characteristics of a Home Instead Senior Care franchisee are: empathetic, personable, compassionate, focused, not risk averse, likeable, good communicator, financial and business understanding, hardworking and approachable.

If you believe you have what it takes to become part of our network, get in touch to find out more.


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