Home Our Caring Culture What we look for


We are looking for future franchisees that have a natural affinity with our ethos matched with an entrepreneurial spirit to develop, drive and steer a business that is in line with our brand mission – to be the UK’s most admired care company through changing the face of ageing.

We call this person a ‘caring entrepreneur’.  A caring entrepreneur will want to make a genuine difference to the community in which they operate as well as run a successful profitable business.

Who are ideal Home Instead Senior Care franchise owners?

Business-minded, driven individuals who possess excellent networking abilities, profound people skills and follow the proven operating System. Dedication to hard work is of paramount importance to becoming a top performer in the Home Instead Senior Care System. But most of all, Home Instead Senior Care franchise owners must have a sincere and heartfelt desire to help older people.

Characteristics of a Home Instead Senior Care franchisee are: empathetic, personable, compassionate, focused, not risk averse, likeable, good communicator, financial and business understanding, hardworking and approachable.

If you believe you have what it takes to become part of our network, get in touch to find out more.

Caring for the Community