Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Eastbourne & Hailsham Team

Amanda Boniface - Quality, Compliance and Development Manager 

Amanda Boniface - Quality, Compliance and Development Manager 

My experience of working in the health and social care sector started after relocating from Dorset to Eastbourne around 15 years ago.  After gaining some insight into the needs of older people from an early age with my Grandmother who lived with our family throughout my childhood, I decided I would like to help make a difference to older people’s lives. 

I became a Care Assistant in a care home where I was given the opportunity to develop and after completing all of the relevant qualifications became the Registered Manager.  This was both a challenging and extremely rewarding role where I could be at the heart of providing a quality service to older people along with supporting and developing the staff. 

Following the birth of my daughter in 2013, I decided to take the opportunity to work part-time and therefore have a change in career path.  I feel extremely passionate about the need to develop health and social care staff to enable them to support older people and give them the highest quality of care possible. I therefore decided to train as a Health & Social Care Assessor, which then led me to working for Home instead Senior Care as I wanted to gain some experience in working in the community setting.  

I was so impressed with the unique Home instead model and ethos and was delighted to become part of their team as a Caregiver.   I have now been given the opportunity to utilise my skills and experience in my current role as Quality, Compliance & Development Manager. My role is to monitor the quality and compliance of the service and also to support staff during their induction programme and on-going training and personal development.

Outside of work I enjoy reading, travel and spending time with my lovely family and friends.

Ian Cottrell - Owner/ Managing Director

Ian Cottrell - Owner/ Managing Director

Before forming Home Instead Eastbourne and Hailsham Ian worked for 6 years in the NHS as contracts manager before moving to the private sector for 5 years managing property and facilities management services for blue chip retailers. He has had extensive experience throughout his career in managing and motivating large teams to deliver exceptional customer services.

It is Ian’s mission to utilise the experience he has gained to ensure that Home Instead Eastbourne and Hailsham is the market leader in the local community for understanding the needs of its clients and consistently delivering high quality care.

“I understand the importance of our service to the lives of older people and their families and that with this comes a tremendous level of responsibility.  However at the core of everything we do is a genuine desire to ensure that our clients remain independent in their own homes and that their families and friends can have peace of mind. I am conscious that we can only achieve our goals by working as a team, and ensuring that we encourage, value and reward our caregivers for the excellent work that they do.”

Outside of work Ian enjoys spending time with his Wife Soraya and 2 young children Blake and Morgan. He is a season ticket holder at Brighton and Hove Albion and can regularly be found up on the South Downs going for long runs and enjoying the scenery.

Soraya Cottrell - Owner/ Director of Care

Soraya Cottrell - Owner/ Director of Care

Hi, I’m Soraya and I am the joint owner, alongside my lovely husband Ian, and Director of Care at Home Instead Eastbourne. I am also a mother of two little boys, called Blake and Morgan, who are both extremely good at keeping me very busy when I am not at work!

I am originally from Hailsham, and know the surrounding areas very well. I used to work in mental health as a Care Assistant and I also worked in my parents’ residential care home for the elderly. I then relocated to London to do my nursing training and subsequently worked within the liver transplant team as a Liver Transplant Co-ordinator for many years. I loved my job and really enjoyed being part of something special. However, circumstances change and I realised that life goes by too quickly, so I decided to leave my job and we relocated back to East Sussex. I’m so happy we have done this as moving back home has enabled us to embark on this wonderful journey working together and changing older peoples’ lives for the better.This venture is such an amazing thing to be a part of and I’m delighted that we are able to give something back to the community where I grew up.

When I’m not working (and if my boys allow it!), I love socialising, going to yoga and Zumba and, most of all, spending time with all of my family, which is my most enjoyable pastime.

Hannah Tasker - Office Administrator 

Hannah Tasker - Office Administrator 

Hello, my name’s Hannah and I am the Office Administrator for Home Instead Eastbourne.  I am a mother of 2 children but with rather a large age gap! My son Ethan is 10 years old and my daughter Imogen has just celebrated her first birthday.

Before I had my daughter I worked as a Dispensing Assistant for a large Pharmacy for fourteen years. I now work 3 full days a week for Home Instead and also work some additional hours as a CAREGiver supporting a older person to remain independent in their own home. 

I’m very excited to be working with Ian and Soraya as I admire their positive attitude and approach to home caring for the elderly. My own personal experience with looking after an elderly relative with dementia means that I understand the need for compassionate and understanding CAREGivers who can offer a high quality of care.

In my spare time I love to bake and have received a fair few compliments on my cupcakes in particular.  My work colleagues tend to be my guinea pigs when it comes to my experimenting so watch out Soraya and Ian!

I also enjoy reading (when I get the time!), trips to the cinema, socialising with friends and going out for a good meal.


  • UKHCA Registered

The care provided by Home Instead was excellent.

From the initial assessment to the training of staff and to the actual care given, all aspects of care have been of the highest standard. I was able to trust the staff to be considerate, efficient and caring to my aunt at all times. She enjoyed their company and felt her needs were met, without any fear or lack of dignity. She felt as I did, that she was in safe hands. Communication in all aspects of her care was key. We consider ourselves blessed to have found such wonderful people. Thank you.

Chrissy P