Home Instead drives discussions about dementia

Home Instead Senior Care UK proudly joined its US colleagues at an industry leading event highlighting the future of dementia research, diagnosis and care.

The Financial Times Dementia Summit 2019 saw global business leaders come together to progress talks on research, dementia-related services and creating a dementia friendly society.

Our President and CEO, Jeff Huber joined a panel discussion on the ‘Future of Dementia Care’ and highlighted Home Instead’s personal approach to dementia care.  

“At the heart of our innovative and person-centred approach is empowering our professional CAREGivers to understand our client at a deeply, humanistic and personal level,” he told the audience of investors, innovators, carers and business leaders.

Until there is a cure, there is care…

Referring to discussions about dementia treatment potentially being available as soon as 2025, Jeff said: “It’s the most optimistic outlook we have heard around the future of dementia. Instead of a cure in decades, there could be a cure in years…and until there is a cure, there is care.”

The event heard a video message from Virgin founder Richard Branson who told the audience that more needs to be done to raise awareness of the disease. “It can affect all of us, but with the right support we can make a difference to the lives of those with dementia. 45,000 people also live with dementia in the workforce.”

Themes throughout the day included the importance of support for the family carer of somebody living with dementia. Gemima Fitzgerald of Dementia Carers Count told the event: “One of the biggest challenges faced by carers is that they have to put their life on hold whilst caring for their loved ones,” she said.

“If carers feel supported, valued and heard, their physical and mental wellbeing will also be enhanced,” she added.

Living well with dementia

The event also heard from Staynton Brown, the Director of Diversity, Inclusion and Talent at Transport for London who talked about some of the initiatives happening to support people with dementia travelling around the city. One of these is the ‘Please Offer Me A Seat’ campaign which is a free badge and card to help alert fellow customers that you need a seat. 

Other supporters of the event included the Alzheimer’s Society and World Dementia Council.

If you’d like to find out more about living well with dementia, take a look around our resources.

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Martin Jones at the Financial Times Dementia Summit 2019 .