Home Instead East Herts are launching this campaign to show that there are a growing number of scams involving older people, to help protect older people and prevent them from losing valuable assets, independence and trust. The campaign is also raising awareness and to inform people about fraud involving the elderly.
We also provide a FREE Senior Fraud Protection Kit, which is key to the programme, this contains information on the most common scams, tools to help assess the risk of an elderly loved one plus useful checklists to help seniors take action to lower the risk of becoming a victim.
On Friday 31st January Victoria from Home Instead Epping and David Bassett from Home Instead East Hertfordshire, were at Radio Hawks, a local community radio station, for the afternoon slot called Health and Well Being, every Friday from 1300 to 1500.
Both were there to raise awareness of scams affecting the elderly. In the UK, mass marketing (also referred to as scam marketing), which includes the use of the internet, phones and post, made up the largest proportion of fraud, between 2012 and 2013, 1 million (2%) of UK adults sent money in reply to unsolicited communications and just under one-half (almost 500,000 people) are believed to have been defrauded as a result, costing UK individuals an estimated £3.5 billion in total. (National Fraud Authority (NFA)) https://www.gov.uk/government/publications/annual-fraud-indicator--2.)
We have partnered with Think Jessica, a charity which works to raise awareness of scams, and supports victims and their families, in order to spread the message about the scale of the problem and help protect seniors. We are holding FREE Scam Aware Workshops in Hawks radio (11 Little Walk Harlow Essex) on 21st February, for older people, family members, carers and people throughout the community, who may be vulnerable themselves, or know people who may be a target for scammers. If you would like to attend our workshop or other workshops please give us a call, David Bassett , on 01279 721443 to book yourself a place.