Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Crewe Team

Owners - Dawn and Russell Sime

Owners - Dawn and Russell Sime

Dawn and Russell Sime co-own the Crewe office.  They have been married for nine years and together for thirteen years. 

Dawn was previously employed by Home Instead’s national office, Russell is employed in the public sector. Dawn and Russell made the decision to open the Crewe office of Home Instead Senior Care, having seen the difference they were making to the clients touched by national office.  Dawn has achieved her NVQ level 4 Leadership & Management Qualification for care.  Russell has a degree in history obtained from Liverpool John Moore's University. Dawn and Russell live in the local area with their two dogs, Barney and Wallace. Dawn's role is to manage the strategic growth of the business through monitoring the ongoing quality of the service provided to clients.  She also builds strong relationships with other local organisations to ensure that Home Instead remains at the cutting edge of the care industry.

Care Manager - Geraldine Fraser

Care Manager - Geraldine Fraser

I have worked for Home Instead Senior Care as Registered Care Manager since January 2012 and I can sincerely say I am enjoying every minute of it.

Since starting my working career in care I have gained a substantial amount of experience. 

My first ever job in care was working within a mental health hospital as a nursing auxiliary, there I started to learn and understand a lot about people with mental health issues and I realised how much I wanted to work permanently in the caring industry.

I then went on to work in Nursing Homes supporting the elderly, my duties included helping clients to wash and dress, assist with bathing and toileting and other aspects of personal care where necessary.

Over the next few years whilst having my children, I got involved with Domiciliary care and I really enjoyed it as I felt I was really making a difference helping clients to remain independent and in their own homes. In this role I was responsible for doing risk assessments, care plans and working with outside agencies that are also involved, including doctors and district nurses.  I then moved to the role of coordinator, before being appointed as Care Manager, responsible for the day to day running of the business.

Working as Care Manager, my role involves managing the services that we provide and supervising the office team to ensure that the care we provide is always of a high standard. I am currently responsible for overseeing recruitment, training, scheduling and supervision of CAREGivers and ensuring the delivery of the Care Certificate.

I visit clients to carry out the initial Care Consultation and discuss with the client their needs and put together, with their help a personalised support plan to ensure that they can continue to remain safe & independent within their own home.

I successfully obtained my Registered Managers Award Level 5 in May 2014 .

When I am not at work I have a very busy home & social life with my partner Jon, I have two grown up sons two beautiful grandchildren, Freddie & Hallie who all keep me on my toes & busy at the weekends.

I have 4 sisters and we love to spend our time with them as much as possible.

I look forward to continuing to work with Home Instead Senior Care and continue to provide a consistently high quality service that meets the needs and exceeds the expectations of our clients

Deputy Care Manager - Beverley Dodd

Deputy Care Manager - Beverley Dodd

I joined the team at Home Instead Senior Care on the 8th January 2018, as the Deputy Care manager and loving my new challenge.

I have worked in Heath and Social care since 1985, being employed by the NHS in various roles including, the Hospital, Assessments and Treatment, Respite and Supported Living.

I left the NHS after 17 years to join Cheshire East Council as a House Manager, supporting adults with Mental Health issues and Learning disabilities.

More recently I have managed services including Supported Living and Domiciliary Care.

As I have been in the Health Sector for many years, I have obtained a number of qualifications along the way, listed below is a selection.

Level 3 Diploma Health and Social Care, Higher Level 5 apprenticeship in Adult Social Care, Diploma in Leadership for Health and Social Care, Human Resources Management, Managing Absence, Disciplinary Hearing, Accredited Trainer in Fire Awareness (Train the Trainer), UKHCA CQC Providing Compliance, Managing Safety (105H), Level 3 Food Safety, Deprivation of Liberty.

I am looking forward to being part of the Home Instead team and helping to maintain the very high standards of care and support we deliver to our Clients.

When I have any spare time, I love spending it with my family and also enjoy holidaying in Tenerife.

Training and Development Officer - Tracey Guilfoyle

Training and Development Officer - Tracey Guilfoyle

I started to work for Home Instead at the end of January 2016.

I have many years experience working in the care sector and I am also gaining a lot of experience along the way. I am very passionate about providing a consistently high quality service for all our clients.

As the trainer I will be responsible for running new CAREGivers inductions and to ensure we maintain the highest level of training for all new and existing CAREGivers.

I will make sure CAREGivers are kept up to date with their training and are made aware of any changes.

In my spare time I love spending time with my fiancé and my family. I enjoy cooking and baking, and also listening to a variety of music, watching films and walking.

Business Development Officer - Amanda Stannard

Business Development Officer - Amanda Stannard

I have been working for Home Instead since May 2016.  I was originally recruited as a CAREGiver which I really enjoyed doing, I had not had any previous experience in the Care industry but had personal experience helping my dad look after mum.

With the fantastic in house training I received from Home Instead it gave me all the skills needed to enable me to provide excellent person centred care.

After a few months of being a CAREGiver I was given the opportunity to become a Field Care Supervisor, this role required me to carry out Introductions of CAREGivers to Clients, Support visits with our CAREGivers and also Quality Assurance visits with our Clients.

Previously I had worked in an office for 10 years as a Customer Service Advisor and prior to that as a Nursery Assistant for under 5's.

I have just recently been appointed the role of Business Development Officer and I am looking forward to the new challenge and hoping to contribute to the development of Home Instead Senior Care and building strong Networks with other Heath care professionals..

I live with my husband, one son and the dog Vinnie! My other son lives in Australia so I enjoy following his adventures on Facebook and Instagram and of course catching up with him on Facetime.  I love going for walks and even better if there's a nice country pub at the end of it!!

When I'm not with family you will find me with my friends on girlie weekends away or a shopping trip or two to Manchester, possibly even curled up on the sofa with Vinnie!

Recruitment and Retention Co-ordinator- Clive Jones

Recruitment and Retention Co-ordinator- Clive Jones

I have worked in Cheshire for over 14 years as a qualified Tutor/Trainer supporting, advising and facilitating people into employment through various welfare to work programmes.

I have recently joined the team at Home Instead and I am using my skills and experience developed  in employment engagement roles as a Recruitment and Retention Co-ordinator, seeking quality staff to join our excellent team here at Home Instead.

In my spare time I am involved as a musician in a band writing and performing original material. I am also interested in travel, film and photography.

I  look forward to developing my role at Home Instead and enjoy working with a dedicated team who take pride in their work, delivering a quality service to the people who matter most, our clients.

Field Care Supervisor - Chris Greig

Field Care Supervisor - Chris Greig

Bookkeeper - Lianne Harding

Bookkeeper - Lianne Harding

Before joining Home Instead I previously worked as an Accounts Assistant in the Electrical Industry, gaining a variety of skills within a financial role. I live with my partner Luke and our little cat Tia.

In my spare time I enjoy visiting Zoo's around the UK and taking photos of all the beautiful animals. We have both been very lucky to be able to hand feed some Tigers and Lions on one of our recent trips.

I enjoy photography and most of the time have a camera attached to me.

I love visiting new places, especially if they have a beach, swimming and spending time with friends and family.

I was drawn to apply for the position at Home Instead because I feel there is no other Care service like this company.

They are dedicated, passionate about their work and most importantly caring.


Staff Co-ordinator - Mandy Jones

Staff Co-ordinator - Mandy Jones

I have been working at Home Instead Senior Care since March 2016.  On leaving School I decided to further my education and studied Business Administration at South Cheshire College, obtaining my NVQ Level 2 and 3, and later onto Macclesfield where I achieved an NVQ Level 4 in Office Management.

Before taking up my administration role at Home Instead Senior Care, I worked in accountancy, as a receptionist, credit controller and as an office administrator.  I would describe myself as a personable person, I love to chat to people and have a sympathetic ear, nothing makes me happier than making other people happy and so feel that my role here is simply perfect, as I can put my qualifications to use and also make a difference to people’s lives, and will always greet you with a smile!

I have a partner who is a classic/sports car enthusiast, and live with my two sons Aaron and Owen. I am kept very busy with my boys as Aaron is currently learning the trumpet and Owen is a dedicated guitarist and awaits a call from Guns n Roses to go on tour!

I have a cat called Pippa and a Cava Tzu called Buster who is a Cavalier crossed with a Shih Tzu.

In my spare time ,I enjoy walking, socializing, attending car shows, visiting historic places and generally enjoying life.

I was drawn to working for Home Instead not only because it is an award-winning home care provider but a service which makes a difference allowing older people to remain safe, secure and independent in their own homes, and to us, its personal.

Administrator - Jane Smith

Administrator - Jane Smith

I have a lengthy background working as a  receptionist and administrator in varied businesses including a local garage and solicitors before I trained to become a CAREGiver at Home Instead.

I have a very busy life with my son, daughter and husband Nigel.

In my spare time I enjoy music, dancing and going to live concerts. I have recently been to see Bruno Mars and Olly Murs.

I love to read a good book to relax and caravanning around the country, but my favourite place to go to is Cornwall and having a cream tea or two!

I joined Home Instead as I truly believe and promote their values of making a difference to older people's lives which I can personally relate to as I care for a family member living with Dementia.

When the position came up for an opportunity for me to use my reception and administration skills I was delighted to join the office team.

Administrator - Natasha Twadell

Administrator - Natasha Twadell

I joined the Home Instead team in August 2017 as Administrator.  I feel this role was made for me as I love being helpful and organised. 

I studied Health and Social Care in college for 2 years so working for Home Instead will allow me to use those skills.  Although I will be working behind the scenes I’m happy to help where needed and hopefully in the future I can venture out to meet the clients.

When not at work I love spending time with my boyfriend Andrew and finding new places to explore.  I love going on holiday with my Mum, Dad and 2 sisters and then scrap booking about our days out.  I also love acting, performing or relaxing with a good book.

Our CAREGivers

Our CAREGivers

We have a fantastic team of committed, professional, reliable and compassionate CAREGivers. Many of our team draw on their own past personal experiences to encourage, assist, and stimulate our clients over a wide range of daily activities, that help improve their quality of life and help them maintain as much independence as possible.

We are always looking for people with these qualities to join our ever expanding team. If you would like to enquire about becoming a CAREGiver you can call the office on 01270 611555 email us on  clive.jones@homeinstead.co.uk

  • UKHCA Registered

We cannot sing every one's praises enough, from the carers themselves to the office and management team. The care dad received was second to none and he was more than happy with whoever arrived to tend him. 
All the team went above and beyond the line of duty and we feel we have new friends, very valued ones. 
We will and have already, strongly recommend the agency. 
The support to both dad and us as a family was truly exceptional. We will never be able to thank you enough. But from the bottom of our hearts, thank you!



Clients son - Mr A. Wybunbury