Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
Call Us Today on 01745 772150

The Conwy and Denbighshire Team

CAREGIVERS: Our Real-life Superheroes

CAREGIVERS: Our Real-life Superheroes

Our CAREGivers are the most important people within Home Instead Senior Care.

These are the hardworking and committed people who represent us wonderfully out in the community. They are responsible for delivering the exceptional, quality care which we have become synonymous with.

We receive many applications but only work with those we feel have that share the same morals and work towards the same aim; 'To deliver care just like a family member would'. We look for those displaying and evidencing compassion, dedication and inspiration.

To make sure we have the best people working on our team, each CAREGiver must pass an Enhanced DBS check and provide 6 references. Through ongoing support and training, our CAREGivers continually grow in confidence and expertise. 

We also offer the opportunity to complete external qualifications, with full support from the management team right through to completion.

Not everyone is cut out to be a CAREGiver, but fortunately we've found some incredible people that are commited to deliver the best service.

Do you think that you could be one of them? If so call us for a friendly chat on 01745 772150 or view our vacancies online.

Warwick Allan - Owner / Director

Warwick Allan - Owner / Director

I’m Warwick, the Director of Home Instead Senior Care Conwy and Denbighshire.

Helping people maintain their independence and live a fulfilled life is very dear to me. I have personally experienced just how challenging people’s lives can become as they get older, after having seen the change in my Grandad when my Nan moved into a care home and then his rapid deterioration after she passed on.

Having heard so many horror stories about the care sector, I wanted to get involved. I couldn’t believe the treatment of clients and those who looked after them. I thought things could and should be done better, so decided I would try my very best to make a difference. I wanted to ensure that older people aren’t fearing;

 “Who will come into my home today?”

“What time will they be here?”

“Will they even talk to me?”

As Home Instead I can ensure these are concerns my clients and their families need not worry about.

I knew from my very first meeting with Home Instead that our values were perfectly aligned. Other care providers I spoke to just wanted to tell me how to maximise profits, whereas Home Instead wanted to talk about quality and delivering the best care possible.

The acid test was always asking myself if I’d be happy with an organisation looking after my loved ones and with Home Instead the answer was an emphatic yes.

Beverley Wilkinson - Registered Care Manager

Beverley Wilkinson - Registered Care Manager

I’m Beverley Wilkinson and I am excited to be the Registered Care Manager for Home Instead based in Abergele, North Wales.

Having worked in the sector for over 35 years, I have experience in many different roles including Care Assistant, Nursing Auxiliary, Support Worker for those with Learning Disabilities and Regional Manager. All these roles demanded different skills, activities and responsibilities from me.

Positive outcomes have been seen everywhere I have worked down to the 100% commitment I give my role. I’m passionate about equality and people having a voice, despite their age, disability, gender, etc.

As a previous Senior Manager, I have gained a range of qualifications which includes a Diploma in Social Care Management.

On a personal level, I am married, have four children and eight grandchildren- I don’t look a day over 85 years old! Thanks to a very big house, I live with my husband, one of my daughters and her husband, as well as four of my grandchildren. In my spare time I enjoy church life and aim to get involved in a new growing church in the area. I thoroughly enjoy travelling and will be planning another trip to Australia in the future.

Joanne Heather- Deputy Care Manager

Joanne Heather- Deputy Care Manager

I’m Joanne, otherwise known as Jo, and I’m the Deputy Care Manager. I work very closely with our Care Manager to ensure that all our Clients and CAREGivers are happy and well. I am extremely passionate about the work that I do and feel disappointed when something isn’t quite working to its full potential.

Working in the care sector is something I really enjoy, giving my 100% to everything that comes at me. I’ve had a strong work ethic since the age of 15 and from this I was able to buy my own home at the age of 21. This is something I’m very proud of and is what has inspired me to carry on working just as hard ever since.

My journey in care started when I was 21, supporting a gentleman by providing one to one care on a part time basis. I then became a domiciliary care giver for over 6 years. Before deciding to pursue a full-time career in care, I worked in two of the top spas in North Wales after qualifying in Beauty Therapy (NVQ Level 3) at Llandrillo College.

Now, I am working my way through my Level 5 QCF in Health and Social Care and love every minute of it.

In my current role, I am being guided by a knowledgeable and experienced mentor which is helping me improve upon my skills. I am grateful for the guidance of how to best make the most of my career in care.

Scheduling all the clients in Conwy and Denbighshire, as well as over 40 CAREGivers, is one of the challenges I enjoy in my role.

If I can put a smile on one person’s face a day or can say I had a positive impact, I am happy.

Louise Allan- Team Leader (Denbighshire North)

Louise Allan- Team Leader (Denbighshire North)

I’m Louise and I look after Denbighshire North as the Team Leader.

Starting as a CAREGiver with Home Instead, I am excited to say I have been promoted to a team leader and am currently working towards my NVQ Level 3 in Health and Social Care.

I haven’t previously worked in the sector but decided it would be something I was interested in after helping care for my father. Thanks to the support and training that I have received during my time at Home Instead, I have managed to further progress in my career to a team leader role.

My role involves supporting and mentoring the team in the field. I act as the bridge between the office and the client’s family, ensuring communication is fed through correctly. I also liaise with medical professionals and introduce clients to their caregivers.

In my spare time, I like to spend time with my husband and our three boys.

I enjoy what I do and am looking forward to developing myself further.


Lucie Williams - Community Relations & Recruitment Manager

Lucie Williams - Community Relations & Recruitment Manager

I’m Lucie and my role covers various aspects.

As the Community Relations Manager, I organise events and create links within the local area. This involves public speaking, arranging and attending meetings with key players such as Doctors or community groups, as well as planning and executing public events such as the Memory Cafe and Memory Walk fundraiser.

The other aspect of my role involves the recruitment of CAREGivers. I oversee the whole process of recruiting someone into our team, from the job adverts and interviews, right up to the sign-up process.

Having been in the care sector for 21 years, I have a good knowledge of the sector and use this to help connect people to the right services that they would benefit from.

I have previously been an Area Manager and Director of a domiciliary care provider which covered 4 North Wales counties. I was also previously the Registered Manager of 67 bed care home which provided residential, nursing and dementia care.

I have been awarded a Wales Care Award for Leadership and Management, as well as having achieved my level 4 in Management and RMA.

Secretary of Dementia Friendly Abergele and Dementia Champion, I am passionate about making a difference to those living with dementia.

Since having my 3 year old daughter, I decided to take a step away from staff management but wanted to remain in the sector and developed the role of CRM within our branch.

In my role, I run various promotional events and other activities within the community, as well as being responsible for recruiting reliable and hardworking CAREGivers.

Stephanie Lane-Williams - Administrative Coordinator

Stephanie Lane-Williams - Administrative Coordinator

I'm Stephanie, or just Steph, and I complete various office based tasks in my role at the Adminstrative Coordinator.

Having not come from a care background, I joined the team at Home Instead due to their inspiring core values. I found it refreshing to see a company genuinely caring for those in the community.

Before joining the team, I worked for a consultant in his private medico-legal office and gained my degree in Business and Marketing (BA) at Bangor University. I have since be able to use, develop and expand my skills thanks to the supportive management team and flexibility I have in my job role.

I'm passionate about art and design, which I am lucky enough to explore in my role through the creation of marketing material and assisting with events. 

Since joining the team, I have now become a Dementia Friend and understand what considerations can be taken to create a better life for those living with Dementia. As Home Instead is affiliated with Dementia Friendly Abergele, I help to run and look after their online presence including their official website.

  • UKHCA Registered

The philosophy behind Home Instead fits (mums) needs extremely well, sparking her interest in the lives of the care givers and thus making her feel truly connected to the world rather than isolated in two rooms.

Management has been accessible and helpful, the care givers they have selected honest, helpful and caring.

They light (mums) day.

Mr S.D. (Son of Client)