Home Instead Senior Care The Queen's Awards for Enterprise: Innovation 2016
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The Conwy and Denbighshire Team

CAREGIVERS: Our Real-life Superheroes

CAREGIVERS: Our Real-life Superheroes

Our CAREGivers are the most important people within Home Instead Senior Care.

These are the wonderful, hardworking and committed folks who represent us out in the community; delivering the exceptional, quality care which we have become synonymous with.

We receive many applications but only work with those we feel have that share the same aim and morals- to deliver care just like a family member would. We ensure they give off the right "Vibe", displaying and evidencing compassion, dedication and inspiration.

To make sure we have the best people working on our team, each CAREGiver must pass an Enhanced DBS check and provide 6 references.

Not everyone is cut out to be a CAREGiver but happily we've found some incredible people and are on the look out for more.

Do you think that you could be one of them? If so call us for a friendly chat on 01745 772150 or view our vacancies online.

Beverley Wilkinson - Registered Care Manager

Beverley Wilkinson - Registered Care Manager

My name is Beverley Wilkinson and I am excited to be the Registered Care Manager for Home Instead based in Abergele, North Wales. We are building a committed team of CAREGivers to provide the best care to the elderly, the Home Instead way, throughout Conwy and Denbighshire.

I have worked in the sector for over 35 years in many different roles including Care Assistant, Nursing Auxiliary, Support Worker for those with Learning Disabilities and Regional Manager. All of these roles demanded different things and different skills from me.

I have seen positive outcomes everywhere I have worked as I have always given 100% commitment to my role. I’ve also previously been a Senior Manager having gained a range of qualifications. (including a Diploma in Social Care Management) I am passionate about people having a voice and equality, despite their age, disability, gender etc and will support every client to maintain their independence and to live their live’s the way they want to, staying in their own homes for as long as they wish.

On a personal level, I am married, have four children and eight grandchildren and I don’t look a day over 85 years old! I live with my husband, one of my daughters, her husband and four of my grandchildren; yes it is a big house in Colwyn Bay. My social life is normally quite busy too; I enjoy my church life and I aim to get involved in a new growing church in the area. I enjoy travelling and will be planning another trip to Australia in the future. I enjoy cooking and eating what I cook.

Joanne Heather- Assistant Care Manager

Joanne Heather- Assistant Care Manager

Working in the care sector is something I really enjoy, giving my 100% to everything that comes at me. I am extremely passionate about the work that I do and feel disappointed when something isn’t quite working to its full potential.

Since the age of 15 I have been a hard worker, with jobs in retail and catering, meaning I was able to buy my own home at the age of 21. This is something I’m very proud of and is what has inspired me to carry on working just as hard ever since.

I also trained in travel and tourism to become a travel rep but having my son at 19 took priority.

My journey in care started when I was 21, supporting a gentleman by providing one to one care on a part time basis. After qualifying in Beauty Therapy (NVQ Level 3) at Llandrillo College, I worked in two of the top spas in North Wales, before deciding to pursue a full time career in care. I then became a domiciliary care giver for over 6 years.

Now, I am working my way through my Level 5 QCF in Health and Social Care and love every minute of it.

In my current role, I am being guided by a knowledgeable and experienced mentor which is helping me improve upon my skills. I am grateful for the guidance of how to best make the most of my career in care.

Scheduling all the clients in Conwy and Denbighshire, as well as over 40 CAREGivers, is a challenge I enjoy in my role.

If I can put a smile on one person’s face a day, or can say I had a positive impact, I am happy.

Louise Allan- Team Leader (Denbighshire North)

Louise Allan- Team Leader (Denbighshire North)

After being a CAREGiver with Home Instead, I am excited to say I have been promoted to a team leader and am currently working towards my NVQ Level 3 in Health and Social Care.

I haven’t previously worked in the sector but decided it would be something I was interested in after helping care for my father. Thanks to the support and training that I have received during my time at Home Instead, I have managed to further progress in my career to a team leader role.

My role involves supporting and mentoring the team in the field. I act as the bridge between the office and the client’s family, ensuring communication is fed through correctly. I also liaise with medical professionals and introduce clients to their caregivers.

In my spare time, I like to spend time with my husband and our three boys.

I enjoy what I do and am looking forward to developing myself further.


Lucie Williams - Community Relations & Recruitment Manager

Lucie Williams - Community Relations & Recruitment Manager

Having been in the care sector for 21 years, I have previously been an Area Manager and Director of a domiciliary care provider which covered 4 North Wales counties. I was also previously the Registered Manager of 67 bed care home which provided residential, nursing and dementia care.

I have been awarded a Wales Care Award for Leadership and Management, as well as having achieved my level 4 in Management and RMA.

Secretary of Dementia Friendly Abergele and Dementia Champion, I am passionate about making a difference to those living with dementia.

Since having my 3 year old daughter, I decided to take a step away from staff management but wanted to remain in the sector and developed the role of CRM within our branch.

In my role, I run various promotional events and other activities within the community, as well as being responsible for recruiting reliable and hardworking CAREGivers.

Stephanie Lane-Williams - Administrative Coordinator

Stephanie Lane-Williams - Administrative Coordinator

Having not come from a care background, I joined Home Instead because their core values were very inspiring and it’s refreshing to see a company genuinely caring for those in the community.

Before joining the team, I worked in a medico-legal office and gained my degree in Business and Marketing (BA) at Bangor University. I have since be able to use, develop and expand my skills thanks to the supportive management team and flexibility I have in my job role.

I'm passionate about art and design, which I am lucky enough to explore in my role through the creation of marketing material and assisting with events.

Since joining the team, I have now become a Dementia Friend and understand what considerations can be taken to create a better life for those living with Dementia. As Home Instead is affiliated with Dementia Friendly Abergele, I help to run and look after their online presence including their official website.

Warwick Allan - Owner

Warwick Allan - Owner

Having seen the change in my Grandad after my Nan had to move into a care home and then his rapid deterioration after she passed on, I have experienced how challenging people’s lives can become as they get older. Helping people maintain their independence and live a fulfilled life for as long as possible is very dear to me.

Managing day to day routines of living such as personal care is only one aspect of helping people to maintain their dignity; unfortunately there are a large number of people that experience nothing but loneliness on a daily basis, people for whom a cup of tea and a chat or someone to go to the shops or pictures with would make all the difference.

I just want to ensure that people aren’t fearing “Who will come into my home today? What time will they be here? Will they even talk to me?” as sadly these are frequently the questions running through some Senior’s minds on a day to day basis in this country. As Home Instead I can ensure these are concerns my clients and their families need not worry about.

Having heard so many horror stories about the care sector I’ve wanted to get involved for a long time but wasn’t sure how best to do it. I couldn’t believe the way that some people were being treated, both the clients and the people who looked after them. I thought things could and should be done better so decided I would try my very best to make a difference.

I knew from my very first meeting with Home Instead that our values were perfectly aligned. Every other care provider I spoke to just wanted to tell me how to maximise profits but Home Instead wanted to talk about quality and delivering the best care possible. The acid test was always asking myself if I’d be happy with an organisation looking after my loved ones and with Home Instead the answer was an emphatic yes.

  • UKHCA Registered

My CAREGiver and I do everything together. It is so nice to have someone who points me in the right direction. Nothing is too much trouble, she even does things I do not ask her to do. Like mopping the kitchen floor. My CAREGiver lifts me and keeps my day bright. I have joined new groups and made new friends. I don't know what I would do without her.

HJ from Denbigh