Maddy Alemayehu (Franchise Owner)
A NURSE is drawing on her 15 years experience by opening a care company for the elderly.
Maddy Alemayehu, 38, opened the Acton branch of Home Instead in Uxbridge Road in November helping elderly people stay independent while living at home.
The Ethiopian born nurse, said: “I hoped for an opportunity to put my vision of care into reality. When I saw all the negative publications about the state of elderly care I wanted to open a place that allowed me to realise what my own vision of care looks like - carers with respect, an understanding of their client's space and who can imagine what they are going through.
Her vision of care is one that she has fostered for years working in hospitals such as St Mary’s in Paddington and St Thomas’s in Westminster.
She added: “Our clients are people and individuals. Our care is concentrated towards the person and designed around the person’s needs.”
In partnership with Home Instead, a nationwide independent home care provider, the 38-year-old, of Warwick Road near Heathrow, set up her office to cater for the elderly in Ealing, Hammersmith, Chiswick and Fulham.
Arriving in London from Ethiopia in 1997, Maddy first lived in Shepherd’s Bush. Describing the it as different and vibrant, when deciding where to base her company, Maddy knew that she wanted the area to be part of it.
Her company specialises in caring for those who wish to remain at home, providing assistance with bathing and dressing, and day-to-day tasks like housework and shopping. And the experience of giving birth to her now two-year-old daughter brought home how important it is to have good care.
She added: “In that vunerable situation I had to put my trust in people. Having the best care can alleviate anxieties and can make a tough situation better."