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Founded on personal experience

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Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan in the USA, after they had cared for Paul's grandmother for some years. With their love, devotion and a little extra help, she was able to stay in her own home, and lived many years longer than expected. This experience inspired the desire to help other families with ageing loved ones and led to the creation of Home Instead Senior Care.

From these beginnings, the Home Instead Senior Care organisation has grown to over 1,000 independently owned and operated franchise offices around the world providing high quality, relationship-led services that help people live independently at home where they feel most comfortable.

Trevor and Sam Brocklebank founded Home Instead in the UK for similar reasons to Paul and Lori. Trevor's family had experienced difficulty accessing the right quality of care for his grandfather (someone to visit for a few hours a day to provide help with cleaning and cooking), finding that such care was simply not available. Trevor felt that there had to be a better way to provide quality at-home care for older people, and so started Home Instead in the UK in partnership with Sam.

After realising their dream to create the UK’s leading quality home care company, Sam and Trevor restored ownership of the UK franchise to Paul and Lori to secure the continued growth and success of the organisation.

Today, Home Instead in the UK delivers over 5 million hours of care serving over 9,000 clients and employing over 8,000 people across the network of locally owned and operated businesses. We specialise in providing care for older people in their own home. Our combination of care and companionship, with clients matched to CAREGivers based on common interests and a visit duration of no less than one hour is what makes us different. Each office is owned and staffed by those who share our passion and who have genuine and personal reasons for wanting to provide the best support for older people and others whose lives can be enriched by love, care and concern.