Founded on personal experience

Home Instead Senior Care was founded in 1994 by Paul and Lori Hogan in the USA, after they had cared for Paul's grandmother for some years. With their love, devotion and a little extra help, she was able to stay in her own home, and lived many years longer than expected. This experience inspired Paul and Lori - to create an at-home senior care service to help other families.

From these beginnings, the Home Instead Senior Care organisation has grown to around 900 independently owned and operated franchise offices around the world. Heading up the UK operation, owners Trevor and Sam Brocklebank founded their business for similar reasons to their US colleagues. Trevor's family had experienced difficulty accessing the right quality of care for his grandfather (someone to visit for a few hours a day to provide help with cleaning and cooking), finding that such care was simply not available. Trevor felt that there had to be a better way to provide quality at-home care for older people, and so started Home Instead in the UK in partnership with his wife.

Each office is owned and staffed by those who share our passion and who have genuine and personal reasons for wanting to provide the best support for older people and others whose lives can be enriched by love, care and concern.