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Executive Profile

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Martin Jones is the company’s Managing Director, responsible for leading the entire UK operation.

When his father become seriously ill, Martin experienced first-hand the varied and sometimes poor levels of care in the UK. Martin wanted to join an environment where he could help to make a difference to the lives of other older people and their families, and came to Home Instead in September 2011.

Martin’s role is to continue the development of the brand in the UK, helping establish Home Instead as the UK’s most admired care company and as an employer of choice within the sector.

Alongside his passion to support families to enable their loved ones live independently at home he is dedicated to providing job opportunities that are fulfilling and which make best use of peoples’ skills and experience. He is an active member of Business in the Community’s Age at Work leadership team, championing the role of older workers.
Trevor Brocklebank is the company's CEO Emeritus. Trevor worked in Sales and Marketing with blue chip organisations before setting up an IT consultancy, Mezenet, with his wife Sam, which they sold in 2004. In 2005 Trevor and Sam established Home Instead Senior Care in the UK. Following transition of the UK franchise to US ownership, Trevor’s role today is dedicated to continuing the mission of changing the face of ageing in the UK, lobbying on issues surrounding home care and championing Thought Leadership on access to better care for seniors. He is also helping to foster closer alliances across other international Home Instead businesses in order to leverage maximum benefit in helping the brand to become a global leader in home care.
Andy Rigby is a non-executive Director of the company. Andy is a graduate of Lancaster University and member of the Institute of Chartered Accountants. He is currently a non-executive Director of a number of companies and initially worked with Trevor and Sam at Mezenet, where he was also a non-executive Director. In his role at Home Instead Andy helps the Executive Team to steer the strategic direction of the business and is a knowledgeable sounding board for the team.
Katie Furey is Head of Business Performance. Katie’s background is in working for large banking organisations where, as a Senior Relationship Manager with Area Manager responsibilities, she was accountable for new business, ongoing relationship management ensuring maximum returns for her clients. She also supported a regional team of Relationship Managers. Katie is responsible for ensuring each new Home Instead franchise is fully supported by her team of Business Performance Managers as well as helping to shape the future strategy of Business Support and Performance and championing the growth of the franchise network. Katie ensures the structure of the team is well placed to best serve the needs of each franchise owner and their team.
Ruth Brown, Head of Franchise Development, has worked in franchising since graduating from university. She was latterly with Thorntons, where she was Franchise Recruitment Manager, where she was responsible for growth of the franchise channel by opening new franchise stores. Prior to her time with Thorntons she worked for a stationery business and a student support centre. Ruth is responsible for sourcing fantastic new franchise owners and guiding them through the set up process and early business development. Ruth’s role also encompasses the mentoring of owners through the process of resale consideration and for franchise agreement renewals. She joined Home Instead in March 2010.
Keith Lowe is Head of Quality Support and has extensive experience in the management and delivery of social care, having begun work as a care assistant. He progressed into care management, achieving professional and management qualifications including a BA (Hons) in Regulation and Inspection. Keith joined CQC (the health and social care regulator) in 2009 as an North West Area Manager and in the North West. He left CQC in September 2014 to spend time supporting his brother who needed care following a brain injury. He has over 30 years’ experience in the care sector. Keith is responsible for maintaining and improving quality of care across the network and ensuring that our CAREGivers have a positive effect on people who use our service.
Michelle Begley, Head of Marketing & Partnerships, has worked in the marketing sector for over 20 years. Michelle started her career in the press office at Mothercare, moving into the role of Marketing Manager where she was responsible for all public marketing communications. After 6 years working at Mothercare, Michelle moved to Wickes and while working there gained her MBA. She has worked with a range of other retail brands including Pets at Home and T. J. Hughes. Working in such diverse roles, Michelle has the experience of working with all forms of marketing communications. Michelle is responsible for developing the strategic direction of the Home Instead brand across the UK.
Tom Robinson was appointed as the Financial Controller at Home Instead in 2013. Tom started his accounting career with Morris & Co. and while working there became a fellow member of the Association of Accounting Technicians and the Association of Chartered Certified Accountants. Tom has acted for various other companies in the franchising world, including Interlink Express, Cartridge World and Driver Hire. In 2007 Home Instead became a client of Morris & Co. where Tom was responsible for managing the account. While working as Home Instead’s external accountant, Tom not only acted for the franchisor, but over 40 franchise offices as well. After 6 years of working externally with Home Instead Tom joined the team, bringing an interesting knowledge mix with both perspectives of franchisor and franchisee.
Natalia Lewis is Home Instead’s in house Legal Counsel. Prior to Home Instead, Natalia worked for Hamilton Pratt for over 7 years. During her time at Hamilton Pratt she contributed to a number of franchising legal publications including the American Bar Association Publications. Natalia attained a degree in Law with German Law at the University of Warwick and a Legal Practice Course at the University of Law. She specialises in franchising, commercial and intellectual property law and has spoken at many BFA seminars aimed at new franchisees and new franchisors.